Éternel is a French brand of bracelets for the Apple Watch, made in France.
We only make bracelets for Apple Watch because we want to make them well.
Story Eternal
Once upon a time, in 2016, in a faraway land called Occitanie, a young collection of leather bracelets was incubated on the Band-Band website.
Like an enchanted rose blossoming, this collection became the Éternel brand in 2018, still in leather, still Made in France, still in Toulouse.Since that day, Éternel has been dedicated to bringing you the best Apple Watch bands, with the best leathers.
Team Eternel
Eternel is a team of 10 people, working from Toulouse and Paris.
Neither very young nor very old, but all friendly (we hope). All specialists in Apple Watch Bands, we bend over backwards to offer you exemplary service.
And if things don’t go as planned, our customer service team is on hand to help you get things back to normal.
Our values
At Eternel, our energy is focused on 3 cardinal values (nothing to do with Richelieu).
Creativity, to offer you original, innovative designs.
Tradition, for the more than one hundred years of French know-how that underpins us.
Responsibility, for a sustainable approach.
Meticulous manufacturing in France
Our Apple Watch Bands are made in France by craftsmen and women who take pride in their work.
An anecdote that says it all: one day a tongue-lashing occurred when referring to their“factory“. Immediately they clarified,“it’s not a factory but a workshop“. Our bracelets are not mass-produced, but handcrafted.
Our philosophy
It’s not often that we quote Amel Bent, but we agree with her: Aiming for the moon doesn’t scare us. Even with wear and tear, your bracelet will still hold its heart.
Always on your wrist. Put another way, our aim is to offer you good bracelets, with good leathers, made by good people.
And all at fair prices.
That’s easy to say, but harder to do.
We love the vibrant colors, the little details, the stand-out finishes. So far, we’ve succeeded, thanks to your confidence.
