The story
Sometimes all it takes is a simple meeting to give birth to beautiful things.
In 2020, we met a Lyon-based start-up, Ictyos, with whom we share the same values.
Specializing in marine leather, they transform fish skins destined to become waste into a precious raw material.
We then took the crazy gamble of launching the world’s first collection of marine leather Apple Watch straps, made from trout leather to be precise.
For this first collection, we chose four classic colors from an almost infinite range: Aurore, Perle Noire, Corail Rouge and Émeraude.
Classics are classics for a good reason.
To go with this leather, we imagined a new Art Nouveau buckle, with arabesque curves.
It’s reminiscent of the Greek letter Omega, a symbol of the end, but above all of renewal.
A bit like marine leather, to which we give a second life.
When you turn to this collection, you can be sure of choosing a bracelet that reflects your image, crafted in noble leather with a unique motif drawn by nature.
For us, that’s modernity, looking to an eco-responsible future and meeting the needs of tomorrow.
Origin
To guarantee the highest quality marine leathers, Ictyos selects the finest fish skins from its French agri-food partners and always favors a short circuit, respecting the environment by limiting its carbon footprint as much as possible.
Through this action, the entire industry is encouraged to improve its practices:
- To obtain the best leathers, the animals must be given enough space,
- They need to live long enough to reach sufficient size,
- The creation of waste is limited.
Today, 50 tonnes of fish skins are thrown away every year in France.
The Horizon collection is made from trout leather, known for its suppleness, high strength and very fine, even grain.
It is obtained by vegetable tanning to make the leather eternal and prevent it from naturally degrading over time.
This tanning method, one of the most appreciated by enthusiasts, also protects your skin against any allergies.
Caroline –
Quelle belle idée autour d’un beau partenariat entre deux jeunes entreprises françaises qui valorisent le savoir faire français et l’innovation ! J’adore l’idée. Je cherchais un bracelet en cuir pour mon iwatch et ce choix du cuir marin me paraît le meilleur de loin. D’autant que j’habite au bord de l’océan. Un grand bravo à vous pour ce nouveau produit !!! Une fan, Caroline
@Admin –
Bonjour Caroline,
Merci infiniment pour votre retour si positif ! Nous sommes ravis d’entendre que vous appréciez notre collaboration ainsi que le choix du cuir marin. C’est un honneur pour nous de valoriser le savoir-faire français tout en répondant aux besoins des amoureux des produits Apple, et des océans. Votre soutien nous encourage à continuer sur cette voie et à proposer toujours plus de produits innovants. Merci de faire partie de notre aventure, et profitez pleinement de votre bracelet au bord de l’océan ! 😊
Caroline –
J’ai craqué pour la couleur émeraude, il est juste magnifique 😍 Ça habille tellement ma montre, je suis fan !!
Jérôme –
Merci Eternel pour cette innovation. Ce bracelet Horizon est vraiment bien fini, le cuir est super beau et ça change des bracelets en cuir “classiques” .